The Drew Parrish Observer

Behind some of the outdoor industry's most trusted brands is a story. Many stories rather. Product innovation, the cutting edge, and the people making it happen. Emotional appeals to being outside and how a product facilitates it. The deep history and expertise of the brand and why that makes the difference in market flooded with imitators. Whatever the story, I spent 5 years writing the hell out of them and made sure they landed with the right consumers on the right channels.

Is the the ubiquitous holiday gift guide campaign the proving ground for all consumer goods marketers, let alone copywriters? Intent to buy is up, wallets are open, the waters are chummed, and the frenzy is on. Merry christmas!

A trailer for a documentary about geoscience, climate change, and classical music... The script needed work and so I worked it.

This water filter instructions booklet is one of many sets of product instructions I have written.

Memorable and original product descriptions in a space saturated with boring AI writing. eBay is a unique test in brand building with the power of good writing.

I'll always jump at the opportunity to write a biography of any length and tell human stories. In this case, the artists who did the designs printed on these one-of-a-kind towels.

I built this website from scratch using Claude Code. Not exactly an impressive feat in 202, but there are